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Elekta ,a human care company pioneering significant innovations and clinical solutions for treating cancer and brain disorders, launches New site offers greater functionality and ease-of-use.

Elekta has launched a new corporate Web site that provides healthcare professionals, patients, investors and the public with new ways to interact, navigate and browse information about Elekta 's solutions for treating cancer and brain disorders.

Designed with the customer in mind, Elekta.com offers increased functionality, including a new, clean design that appeals to a global audience. The site's architecture, search ability and navigation also were enhanced, allowing easy and intuitive navigation between product pages, case studies, streaming video clips, financial reports and more. With greater optimization for search engines, content sharing with social media sites – such as Twitter, Facebook and LinkedIn – is more straightforward.

"When redesigning Elekta.com, our objective was to make it easy for anyone who visits to understand who we are and what our vision is for cancer care," says Mark Arnold, Vice President of Global Marketing for Elekta. "Second, we want users to have the ability to pinpoint the information and resources they need with minimal clicks."

To make it faster and easier to find information, Elekta also combined content from Elekta Impac Software and Elekta CMS Software into the new Elekta.com. Elekta acquired Impac Medical Systems in 2005 and Computerized Medical Systems in 2008.

"With the new site, we wanted to provide access to our entire portfolio of products all through a single entry point," Arnold says. "For this initial launch phase, the peripheral Web sites will remain up and running for a limited period to gradually prepare our users for the implementation of a single Web site for all companies."

To further refine customer experience, additional updates to Elekta.com will follow throughout the next six months.

Source: Elekta

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