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Onstream Media announced MedicExchange has signed a MarketPlace365™ promoter agreement to develop a virtual marketplace and business community for the healthcare industry.

Onstream Media Corporation, a leading online service provider of live and on-demand Internet broadcasting, corporate web communications and virtual marketplace technology, announced MedicExchange has signed a MarketPlace365™ promoter agreement to develop a virtual marketplace and business community for the healthcare industry.

Currently an online marketplace for medical and health IT equipment, supplies and services, MedicExchange plans to transform itself into the industry's most comprehensive resource for healthcare decision makers to access thousands of virtual booths replete with products and services, as well as multimedia-based educational resources for research and continuing medical education purposes.

"We see a real need in the healthcare industry to combine our extremely comprehensive -- yet simple to use -- online marketplace for healthcare buyers, with a virtual exhibit platform that enables healthcare vendors to engage their buyers more effectively in real-time, whilst facilitating physicians' fulfillment of their continuing medical education requirements, all in one place," said Alexander van Klaveren, CEO of MedicExchange . "We believe the MarketPlace365 platform will give us the capabilities and tools we need to bring this next-generation business marketplace to life, and in doing so, set ourselves apart from our competition."

MedicExchange expects its new MarketPlace365 to eventually feature:

• Thousands of products and services including diagnostic imaging equipment ( MRI, X-ray, CT, PACS, PET, laser systems, etc.), medical services (document imaging, medical billing and equipment financing, for example), software ( teleradiology workflow and design, data management, mobile applications and so on), EMR ( electronic medical records ), EHR ( electronic health records ) and more
• Over 1,000 vendors and healthcare providers including Siemens, GE Healthcare , AGFA Healthcare , McKesson , Ministry Health Care , Aetna and NEC Display Solutions
• Dozens of industries including Healthcare IT , Radiology , Dentistry , Veterinary, Cardiology , Gastroenterology, Neurology, Obstetrics, Oncology , Orthopedics , Ophthalmology , Pulmonology , Surgery, General Healthcare, Medical Devices , and Medical Accessories
• Live webcasts featuring doctors delivering CME courses in such areas as diagnostic imaging , and cardiovascular and oncology care
• Library of recorded CME and vendor presentations and articles covering a vast array of topics

"With MarketPlace365 in its arsenal, MedicExchange is really pushing the envelope on both innovation and value," said Randy Selman, President & CEO of Onstream Media. "We believe that MedicExchange is creating the most extensive and feature-rich source for healthcare decision makers to access the products, services and educational resources they need to be successful. Moreover, the new marketplace will greatly enhance MedicExchange's value proposition to both buyers and sellers and thus help it grow its own business."

MedicExchange selected MarketPlace365 over other online platforms because of its industry leading webcasting and streaming video capabilities, easy self provisioning and ongoing management. In addition to these capabilities, the MarketPlace365 system also includes online chat, search engine optimization (SEO) capabilities, file downloads, RSS feeds, product demonstrations, pay-per-view and much more.

MedicExchange plans to launch its new multimedia MarketPlace365 site in February 2011.

Source: Marketwire

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