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Had a chance to interview Bob Turk, chief marketing officer of Precyse Solutions, at the 2010 AHIMA Convention in Orlando. He had an interesting booth—the brand wasn’t front and center. He discusses his reasoning behind diminishing the brand name in the Precyse booth. He also shares some of his thoughts on marketing planning (the October topic on Health B2B Marketing).

Read More: http://healthb2bmarketing.com/2010/09/ahima-interview-with-bob-turk-cmo-of-precyse-solutions/