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Health B2B Marketing at ANI10: Interview with McKesson

PostDateIconSaturday, 26 June 2010 21:08 | PDF Print E-mail
Healthcare Blogs - Healthcare Marketing Blogs

I interviewed Jessica Berens, Marketing Director for McKesson. She mentions a nice idea of polling attendees and posting the poll results in their booth. What she didn’t mention is that they also posted the poll results to Twitter. Great idea; great content.

Read More: http://healthb2bmarketing.com/2010/06/health-b2b-marketing-at-ani10-interview-with-mckesson/

Tags: Marketing strategy - Healthcare Blogs - Healthcare Marketing Blogs - this - idea - the - great - she
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