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HIM directors want to keep up with all the changes and challenges in their field, and advertising in HIM publications is a good idea.

In my last post, HIM Director Diann Brown shared a good sales experience she had with vendors, as well as talked about the times she pays attention to marketing. Today, we discuss how marketers can help HIM directors like her keep up with the recent changes in health information management.

Diann mentioned the challenges of changes such as ICD-10 and RAC audits. So I also asked Diann, with all the changes she’s seeing in HIM, how does she stay on top of them?

“I read a lot,” she said. “It’s very difficult to keep up. I will admit that. And sometimes I just feel like I know a little about a lot; enough to ask the right questions.”

Although we didn’t talk about the publications she reads, I’m fairly certain, because of her membership on the AHIMA board of directors, that she reads the Journal of AHIMA. In fact, in the years that I’ve been working with HIM directors, I’ve found that the Journal is the most widely-read professional publication among HIM directors. The next most-trusted publication is For the Record, and the third most-trusted publication, even before they went online only, was Advance for Health Information Professionals.

Those HIM directors like Diann who want to keep up with all the changes and challenges in their field will read one of the above-mentioned publications, and, in my opinion, advertising in these publications’ print and online property is a good idea. They may also appreciate vendor-created content that gives her a view into issues that matter to her and that do it clearly and succinctly.

Read More: http://healthb2bmarketing.com/2010/09/interview-with-an-him-director-part-5-how-she-keeps-up-with-changes/