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Yearly planning is tough, but it can also be rewarding. When you think in terms of evidence and ROI, you also focus more on what makes marketing valuable.

It’s October, and, for most of us, that means it’s the fourth quarter. As a marketer, “Q4″ is often a time for ratcheting up your efforts to see if you can make your numbers. It’s also a time for planning and budgeting—a time when you get to make a case for marketing dollars for the coming year. Makes you all toasty just thinking about it, right? Well, maybe not.

Yearly planning is tough. As a marketer, you’re often expected to justify your budget request with the suits in your company, some of whom don’t buy in to the value marketing can bring. If you’re not prepared, that can be a harrowing experience.

But yearly planning can also be a cathartic experience. It’s a time to purge your psyche of some of the frivolous issues you think about day-to-day, to roll-up your sleeves and get down and dirty with numbers, evidence and ROI. As you prepare your case for your executives, you start to focus more on what makes marketing valuable. That, in turn, can help you put more emphasis in your plans on things of greater import.

As you’re about to get neck-deep in planning, the Health B2B Marketing blog will share some insights from other marketers, myself included, that can make this year’s experience a little less harrowing and a lot more rewarding.

Photo credit: eric731 (cc)

Read More: http://healthb2bmarketing.com/2010/10/its-planning-and-budgeting-season-for-health-b-to-b-marketers/