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MEDRAD selected to be showcased at the Premier healthcare alliance's first annual Innovation Celebration

MEDRAD, INC.'s P3T(TM) Cardiac CT application was selected to be showcased at the Premier healthcare alliance's first annual Innovation Celebration, an event designed to recognize healthcare suppliers that are committed to improving patient outcomes through product innovation. Premier contracts with over 800 suppliers, and the P3T(TM) Cardiac was one of only 24 products showcased at the event.

(Logo: http://www.newscom.com/cgi-bin/prnh/20040309/MEDRADLOGO )

P3T Cardiac software uses a patented algorithmic model to automate administration of individualized contrast injection protocols according to patient, procedure and prescribed physician parameters. Clinicians consistently provide the right amount of contrast at the right rate of delivery for each individual patient - enhancing image quality while maintaining efficient workflow.

A clinical trial to rule out pulmonary embolism showed that P3T Cardiac provided greater contrast enhancement of the pulmonary arteries, resulting in a higher percentage of diagnostic exams to rule out pulmonary embolism when compared to standard injection protocols. (1.) The comprehensive P3T software line personalizes imaging for CT Angiography of cardiac structures, coronary arteries, chambers of the heart, thoracic and abdominal aorta, and for CT imaging of abdominal organs.

"We are very proud to be recognized by Premier for our advances in personalizing CT contrast-enhanced imaging," says Anthony Cinalli, executive director, MEDRAD Radiology Marketing. "Each new P3T application we release furthers our commitment to outcome-based innovation, and enables more patients to receive the benefits personalized imaging delivers."

The 24 showcased products were selected by a cross-functional review team of Premier alliance members and staff of varying expertise, including clinical product planners, clinical field specialists, pharmacists, supply chain professionals, materials management and nurses. Criteria for selection included solutions that display uniqueness, cost savings and have impact on an unmet medical need. "The Innovation Celebration is a unique opportunity to unveil revolutionary concepts and developments in the healthcare industry," said Premier Purchasing Partners President Mike Alkire. "Similar to the Premier alliance, these suppliers are committed to innovation that leads to improved quality and reduced costs, and we're happy to showcase their efforts to our alliance members."

For more information, please visit: http://www.premierinc.com/about/events-education/breakthroughs/2009/supplier/innovation-celebration.jsp

About Premier Inc., 2006 Malcolm Baldrige National Quality Award recipient
The Premier healthcare alliance is more than 2,100 U.S. hospitals and 58,000-plus other healthcare sites working together to improve healthcare quality and affordability. Premier maintains the nation's most comprehensive repository of clinical, financial and outcomes information and operates a leading healthcare purchasing network. A world leader in helping deliver measurable improvements in care, Premier works with the Centers for Medicare & Medicaid Services and the United Kingdom's National Health Service North West to improve hospital performance. Premier has offices in San Diego, Charlotte, N.C., Philadelphia and Washington.

About MEDRAD, Inc.

MEDRAD, Inc. develops, markets and services medical devices used to diagnose and treat disease. Its product offerings include fluid injection systems for radiology and cardiology, endovascular devices for the safe treatment of cardiovascular disease, magnetic resonance-compatible accessories and equipment services. The company's world headquarters is near Pittsburgh, Pennsylvania, in the United States. MEDRAD is a business of Bayer Medical Care. More company information is available at www.medrad.com.

Bayer HealthCare

The Bayer Group is a global enterprise with core competencies in the fields of health care, nutrition and high-tech materials. Bayer HealthCare, a subsidiary of Bayer AG, is one of the world's leading, innovative companies in the healthcare and medical products industry and is based in Leverkusen, Germany. The company combines the global activities of the Animal Health, Consumer Care, Medical Care and Pharmaceuticals divisions. The pharmaceuticals business operates under the name Bayer Schering Pharma. Bayer HealthCare's aim is to discover and manufacture products that will improve human and animal health worldwide. Find more information at www.bayerhealthcare.com.

Source: MEDRAD