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TELUS and the Alberta Cancer Foundation announced the launch of a milestone campaign to make a 'pink' difference and bring digital mammography to 

Between May 6 and October 31, 2010, TELUS will donate $25 to Alberta Cancer Foundation for each purchase of a pink BlackBerry Curve 8530 or the upcoming pink BlackBerry Pearl 3G smartphone available only at TELUS. Digital mammography will enhance early detection of breast cancer for women and men in Alberta.

Traditional mammogram X-rays do not penetrate dense breast tissue, making it more difficult to interpret results and detect tumours. Digital mammography equipment produces more accurate results with advanced capabilities to generate magnified images of breast tissue to help with the early detection of breast cancer. Access to this advanced digital equipment is limited. This campaign will help to bring vital equipment to Alberta Cancer Foundation and increase the chance of survival from this life-threatening disease.

The TELUS "Go Pink" campaign will fund tangible social outcomes that women and men will benefit from immediately. The coast-to-coast campaign is benefiting communities by funding innovative breast cancer technology in healthcare facilities across Canada, including: BC Women's Hospital & Health Centre Foundation, Alberta Cancer Foundation, Saskatchewan Cancer Agency, CancerCare Manitoba, Princess Margaret Hospital Foundation in Toronto, The Ottawa Hospital Foundation, Segal Cancer Center at the Montreal Jewish General Hospital and QEII Health Sciences Centre in Halifax.

"As a Canadian technology leader and a committed corporate citizen, TELUS recognizes the need to bring the latest technology to local healthcare providers in an effort to help with the early detection of breast cancer," said Jill Schnarr, vice-president, TELUS Community Investment. "As a woman and mother, I am so grateful that our TELUS team and our customers have an opportunity to give back in a meaningful way to help with the purchase of new digital mammography machines in our communities."

"Breast cancer is the most frequently diagnosed cancer in Canadian women. One in nine Canadian women are expected to develop breast cancer in their lifetime and early detection is crucial to saving lives" said Linda Mickelson, CEO of the Alberta Cancer Foundation. "This campaign will help us complete our $11 million commitment for digital mammography equipment and mobile facilities which reach 25,000 Alberta women annually in 100 rural communities. TELUS is giving a boost to the efforts of thousands of Albertans who participated in the Weekend to end Breast Cancer by finishing what they began. Through this program, TELUS is literally saving lives."

Source: TELUS

Discuss more about mammography in the mammography user group.