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Patients are willing to travel abroad for treatment –- and this is big business and it's growing.

Patients are willing to travel abroad for treatment -- and this is big business and it's growing. It is estimated that medical tourism in Asia is generating over US $1bn and is expected to grow to over US $4bn by 2012. Singapore, Thailand, India and Malaysia have been leading the way, but the trend is not just confined to South East Asia -- developments in the Middle East, and Dubai in particular, will capture a growing part of this business.

But how hospitals can go about maximizing awareness of their facilities and treatment options internationally is something of an art, as well as a science. Attend the new Global Healthcare Marketing Conference at Arab Health and learn from some of the leading exponents in the field of international healthcare how you can improve your marketing strategy to build awareness and boost your patient numbers.