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Research and Markets has announced the addition of Frost & Sullivan's new report "Medical Imaging Business Outlook during the Recession" to their offering. This Frost & Sullivan research service titled " medical imaging business outlook during the recession" provides an overview of the medical imaging market during the economic downturn along with an outlook of the various modality-wise trends. The study also includes a key focus on the industry challenges, opportunities and trends within the existing market. In this research, Frost & Sullivan's expert analysts thoroughly examine the following markets: computed radiography and digital radiography (CR & DR), magnetic resonance imaging ( MRI ), computed tomography ( CT ), 3 dimensional (3D) and computer aided design (CAD), ultrasound, C-arms, imaging informatics, contrast media and auto injectors, mammography, molecular imaging and nuclear medicine.

Market Overview

Rise in Utilisation, Demand for High-tech Imaging and the Need for Replacement Systems Help Medical Imaging Markets Recover from the Economic Downturn

There is likely to be resurgence in the medical imaging market due to advancements in technology and new clinical applications for imaging modalities. While the economic slump continues to hinder businesses around the globe affecting key markets in the United States and Europe, countries such as India and others in the Asia Pacific are expected to come out unscathed. This is due to the demand for healthcare along with the increasing ability of the patient population to spend on improved health services in these regions.

The medical imaging market is shifting towards integrated technology and hybrid systems with innovative developments such as radiation reduction and better temporal resolution, says the analyst of this research. Radiation reduction is a growing trend across Europe and clinicians are looking at significantly optimising examination time. The factors considered during the purchase of medical imaging equipment are radiation dosage, throughput and speed of the exam. The increasing development is towards enhanced temporal resolution, which can provide clinically relevant structures and pathology rather than merely more data or slices.

Although healthcare is one of the least-affected sectors by the financial crisis, it experienced a setback in the flow of easy credit. Funding from government and central banks are subject to new regulations and rules to negate the chances of another downturn. The downturn also drives end-users to delay purchase of new equipment thereby lengthening product replacement cycle, explains the analyst. This in turn is likely to necessitate vendors to provide long-term technology sustainability. Firms should secure capital and decide future strategies to counter the adverse effects of the economic downturn. Private financing sectors are expected to raise capital and improve the outlook of the imaging modality market, concludes the analyst. Additionally, technological integration and the likely growth of hybrid modalities offering better throughput with reduced dosage and examination time are expected.

Source: Research and Markets