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SenoRx Inc. at the annual congress of  RSNA 2009 will be held on November 29 to December 4.

SenoRx Inc. announced that it will conduct market research on a new radio frequency identification ( RFID ) tag at the annual congress of The Radiological Society of North America ( RSNA ). The company will be showcasing its products at Booth #7317 in the North Building, Hall B. RSNA is the largest meeting for radiologists in the world and the largest medical industry meeting in North America, with nearly 60,000 medical and science professionals from around the globe expected to attend. RSNA 2009 will be held November 29 through December 4, 2009, at the McCormick Place Convention Center in Chicago.

SenoRx will be conducting market research for its new RFID tag and accompanying handheld reader which the company believes may be the next generation lesion localization device. The company recently submitted a 510(k) application to the U.S. Food and Drug Administration. Because the RFID tag is completely contained inside the breast, SenoRx believes that the close schedule coordination which is currently required between the radiologist and the surgeon performing the two separate procedures is significantly reduced. In the current localization wire procedure, the wire protrudes from the breast after insertion, making it imperative to schedule the surgical procedure the same day in order to minimize the potential for infection and patient discomfort.

Source: SenoRx Inc.

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