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Campaign kicks off this week in Times Square with public service announcement aimed at reducing the stigma attached to substance abuse

In honor of Veterans Day and to kick off an effort to help de-stigmatize substance abuse, Siemens and the Department of Veterans Affairs (VA) are launching a public service campaign intended to remind us that "not all wounds are physical" and that "it takes the courage and strength of a warrior" to ask for help. The announcement will be broadcast for 10 days beginning on November 11 on an electronic super sign overlooking New York's Times Square.

The Siemens Healthcare Sector is one of the world's largest suppliers to the healthcare industry and a trendsetter in medical imaging , laboratory diagnostics, medical information technology and hearing aids. Siemens offers its customers products and solutions for the entire range of patient care from a single source - from prevention and early detection to diagnosis, and on to treatment and aftercare. By optimizing clinical workflows for the most common diseases, Siemens also makes healthcare faster, better and more cost-effective. Siemens Healthcare employs some 48,000 employees worldwide and operates around the world. In fiscal year 2010 (to September 30), the Sector posted revenue of 12.4 billion euros and profit of around 750 million euros. For further information please visit: www.siemens.com/healthcare.

Source: Siemens Healthcare