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Analogic Corporation announced that the Flex Focus mobile ultrasound scanner received an iF Product Design Gold Award for 2010.

An international jury of experts evaluated 2,486 entries, from 39 nations, based on criteria that included product design, workmanship, choice of materials, innovation, environmental friendliness, functionality, ergonomics, and safety. Of the 778 iF Product Design Award winners, the jury selected 50 as recipients of an additional iF Gold Award for "best in competition," honoring particularly outstanding design achievements within the scope of the competition.

The iF Design jury issued this quote regarding why the Flex Focus was chosen as a Gold Award recipient in the category of Medicine/Health+Care: "This ultrasound device is extremely compact with a great interface layout. Basically, the entire device is nothing but a user interface, namely a control panel, which is a single piece covered with silicon, and a large, flat LCD screen, in portrait orientation to make the unit smaller. In the field of medical equipment, this product is simply brilliantly designed."

The groundbreaking design of the Flex Focus scanner complements its exemplary functionality, making it the mobile solution for sophisticated ultrasound needs. Ultrasound customers around the world have been appreciating the stunning design and great image quality of the Flex Focus since its introduction in 2009.

Michael Brock, president and CEO of BK Medical, said, "The Flex Focus scanner gives the medical community the features they want inside a sleek, ultramodern package. I am proud of the Flex Focus, its design achievement, and the fact that the Flex Focus can now carry the iF quality seal."

The iF Product Design Award is one of the world's oldest. For 56 years, it has served as an internationally recognized trademark for outstanding design. Across the globe, the iF brand is an established symbol for exceptional design achievement. iF has offices in Germany, Taiwan, Korea, and Brazil.

Source: Analogic

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