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White Pine Systems and Avicenna Medical Systems entered into a joint marketing agreement to offer an integrated telemedicine / PHR solution to help clinical staff, patients and their families better manage chronic medical conditions.

White Pine Systems, LLC, an emerging provider of on-line personal health records solutions, and Avicenna Medical Systems, Inc, an established provider of clinical disease management systems, announced that they have entered into a joint marketing agreement to offer an integrated telemedicine / PHR solution to help clinical staff, patients and their families better manage chronic medical conditions.

White Pine's on-line PHR system, called SPINNphrTM, the Secure Personal Information & Notification Network, allows people to create and manage their own on-line personal health information networks, to improve health-related communication and provide critical information at the time and place of need. For healthcare providers, SPINNphr is designed to allow hospitals, physicians groups and clinics to offer their patients their own privately labeled, configurable personal health record system. phr SPINNphr is built to connect with Microsoft HealthVault.

Avicenna's disease management system, called AviTracksTM, helps clinics manage patient information, workflows and communication to improve patient outcomes and reduce operating cost. Focused on helping clinical staff provide care to patients after they are discharged, AviTracks automatically monitors lab results, standardizes treatment protocols, updates staff, increases productivity, and manages large numbers of patients according to the clinic's specifications.

"We are excited to collaborate with White Pine to meet this critical need," said Erdwing Coronado, Avicenna's co-founder and CEO. "When it comes to chronic medical conditions like diabetes, congestive heart failure or other chronic medical conditions, nearly 50% of a care unit's activity is spent on follow-up care and documentation, including ensuring appointments are kept, tests are reviewed, treatments are adjusted and treatment changes are relayed to patients and other care givers. These complicated and burdensome responsibilities are labor intensive and subject to human error. By integrating with SPINNphr to improve communication with patients and other care givers, we are confident we can lower the cost, improve care and increase satisfaction for patients and their families as well as for clinical staff."

"We are honored by Avicenna's selection of White Pine to be their partner to provide this innovative solution for outpatient care," said Doug Dormer, White Pine's founder and CEO. "We've seen how effective AviTracks is as a telemedicine platform to coordinate care for individual patients as well as measure staff productivity and evaluate outcomes across the entire care unit. By combining Avicenna's clinical-side decision support and telemedicine system with our consumer-side interoperable PHR system, we can offer a complete outpatient chronic disease management solution that compliments an organization's existing investment in electronic medical records systems. We are confident that with this combined technology, we will be able to help clinicians and patients reduce the number of avoidable hospitalizations--one of the most important measures of the quality and cost effectiveness of healthcare."

To jump start this new alliance, White Pine and Avicenna have prepared two pilot proposal documents, focused on management of congestive heart failure (and anticoagulation therapy in particular) and cancer. These two pilot proposals can be requested through the White Pine Web site.

Source: White Pine Systems