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Stand: C6 - The ICC Birmingham, 9-10 November 2009

iSOFT is launching its new revitalised brand and showcasing the latest version of its strategic Lorenzo solution at the E-Health Insider Live ’09 conference and exhibition in Birmingham next month.

iSOFT , a major sponsor of the conference, is launching its new corporate brand at the event, which has become a key date in the diaries of healthcare IT professionals.

The new brand – ‘Humanising Healthcare’ – recognizes the company’s ambition to make the experience of healthcare more personal and tailored to individuals.

Conference delegates are invited to join iSOFT in celebrating the brand launch at a champagne reception at the iSOFT stand at 4:30pm on Monday, 9 November.

iSOFT product specialists will demonstrate Lorenzo and Viaduct, an integration engine developed by US-based BridgeForward, which iSOFT acquired in August. The latest version of Lorenzo features new patient management and clinical functions developed for the National Programme for IT.

Executive Chairman & CEO Gary Cohen will explain how software innovations are transforming the delivery of healthcare in terms of quality and cost in his keynote address for the Digital Patient Care session of the conference. His presentation, A vision for NHS clinical systems, will begin at 9.30am on Tuesday 10 November.

“E-Health Insider Live is a major event in iSOFT ’s UK calendar this year,” said Adrian Stevens, Managing Director of iSOFT ’s UK and Ireland business. “It is the perfect forum for showcasing the latest developments in healthcare IT, and we are pleased to be a supporter of this event from the outset. It will be the key date in the healthcare IT calendar for many years.”

Source: iSOFT

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