First DataBank, Inc. is the leading provider of context-relevant, integrated medication databases. They have partnered with information system developers throughout the healthcare continuum to make drug content relevant from the perspectives of end users, and executable at the point of need. First DataBank, Inc supports medication database implementations, ranging from pharmacy dispensing, formulary management, pricing analysis and claims processing to applications including computerized physician order entry (CPOE), electronic health records (EHR), electronic medical records (EMR), electronic prescribing (e-Prescribing) and electronic medication administration records (EMAR). In addition, the company offers Formulist Software that streamlines drug pricing analysis and formulary management; and PricePoint Rx. software, which provides healthcare organizations with drug prices, monthly updates, price histories, product attributes, and pharmaceutically equivalent products. It serves drug manufacturers, drug wholesalers, health plans/insurers, hospitals/integrated delivery networks, pharmacy benefit managers, physician clinics, and pharmacy market segments. Its parent company Hearst Corporation is one of the nation's largest diversified media companies, whose interests include magazine, newspaper, business publishing, cable networks, television, radio broadcasting etc..